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Strategic Content Marketing for Service-Based Business Owners

If you're struggling to consistently get clients relying primarily on your network or referrals  we've got a better way!

Our Authority Growth System leverages your expertise to get more high quality leads and ideal clients for your business, without relying only on your network or referrals to do so 

"We decided to engage ICAD Marketing because we were looking for someone who understood business and strategy, and had delivered results before using content marketing.

 
What stood out to us was how detailed they were in their approach. They took the time to understand our business and the clients we wanted to go after, partnering with us to build our content operation as a team that cared about our business and its success."
- Tanvir Bhangoo — Founder, TBX Digital
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Our Process

1. Business Discovery

We do a business assessment to identify your unique strengths and Best-Fit Buyers. Analyzing your services, revenue channels, clients and competitors, to uncover opportunity gaps, untapped revenue potential, and your competitive edge.

2. Content Strategy

We implement and execute our frameworks to create a content strategy that builds your brand authority, positioning you as the go-to expert for what you offer to attract your ideal clients.

3. Content Delivery

Finally, creating a cohesive marketing and sales content operation that serves to help you tap into the mainstream market, expand your client base, and grow revenues in the short-term to long-term.

As a Service-Based Business Owner you wake up every day trying to figure out how to do three things:

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1. How to generate quality leads who are interested in what you offer

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2. How to convert those quality leads to sales opportunities and clients

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3. How to grow and expand your business outside of your local market

Your Problem

You are great at what you do, but not at sales and marketing.

 

You have probably tried posting on social media, running ads and cold calling, but it just hasn't worked for you.

Because of this you stick to what you know: trying to get clients through your network and referrals. But here's the problem with taking this approach...

Your network eventually gets depleted, and referrals are inconsistent

You get low quality leads who don't see the real value in what you offer

Your income is greatly reduced when referrals dry up or losing a major client

But there's a better way...

Building your Brand Authority to position as the go-to expert and solution to your target buyers' needs, using content.

This helps you...

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Attract higher paying clients who see the value in what you offer

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Create a healthy sales pipeline, without relying on your network or referrals

Generate more qualified inbound leads and sales opportunities

Significantly reduce the overall cost to acquire a new client or customer

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Reduce buyer friction which helps you close deals faster

Helps you to stand out from competitors who offer similar services

You're probably thinking it sounds great, but the real question you have is

"Who has this worked for?"

It has worked for us as well

"I engaged Winston for marketing training because I got to know him, his thinking, mindset and capabilities through his content on LinkedIn. Over a period of time following him it was evident he knew what he was talking about and I saw the value he could bring to the table.
 
This factored heavily in the decision to bring him in to train our team how to be better at what we were already doing with content and add more value to the organization."
- Kerry-Ann Stimpson — CMO, JMMB Group
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Ready to take the next step?

Schedule an introduction call with us to learn more about your needs, answer any questions you have and see if we are the best fit to help you.

Use the button below to book a call.

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